Corporate Social Responsibility used to be a task for marketing alone. Give some money to a good cause and your corporate soul was saved.
Corporate Impact today is about living the values throughout the whole corporate process. Each organization seems to find its values, just like people do, and organize around these goals. The impact brought by the success of the program can be further away in time or in distance. And that’s where we come in. Corporate goals that include global warming, ocean preservation or the availability of the search for fresh water can be part of a documentation effort.
The Fragility of Ecosystems requires the attention of the corporate world. I’m happy to partner with companies that believe they should be an active player in their environment.
Perhaps travel cannot prevent bigotry, but by demonstrating that all peoples cry, laugh, eat, worry and die, it can introduce the idea that if we try and understand each other, we may even become friends.